
How Long Does It Take for Backlinks to Take Effect?
January 21, 2025Backlinks play a crucial role in digital marketing and search engine optimization (SEO), but did you know they also impact app store optimization (ASO)? If you have an Android app and want to increase its visibility, getting quality backlinks is an effective strategy. However, acquiring backlinks isn’t just about randomly placing links across the web. It requires a strategic approach that aligns with both SEO and ASO best practices.
In today’s highly competitive app market, simply developing a great app is not enough. You need a strong promotional strategy to stand out among millions of other apps. One of the most overlooked yet effective ways to boost your app’s reach is by leveraging backlinks. High-quality backlinks not only increase referral traffic but also enhance your app’s discoverability on search engines and app stores. By building an authoritative link profile, you can strengthen your app’s credibility, improve its ranking on Google Play, and ultimately drive more downloads.
This guide will explore the importance of backlinks for app marketing and provide 10 proven ways to acquire them in 2023. Whether you are a developer, marketer, or entrepreneur, these actionable strategies will help you enhance your app’s online presence and maximize its success.
We know that link building for your mobile application can be a challenge. This is why we provide a link building service for mobile application owners to help you with your ASO and SEO needs with the exact, niche relevant backlinks that your application needs. Head over to our services page to get started.
Key Takeaways: How to Get Backlinks for Your Mobile Application
- Backlinks Boost ASO & SEO: Improve app visibility on Google Play and search engines, enhancing credibility, rankings, and downloads.
- ASO vs. SEO: SEO optimizes websites; ASO optimizes app store listings. Backlinks benefit both by driving traffic and discoverability.
- Why Backlinks Matter: Increase visibility, referral traffic, search rankings, and credibility.
- Where to Point Backlinks:
- App Store Page: Drives immediate downloads.
- Website/Landing Page: Builds brand authority and long-term engagement.
- Balanced Approach: Linking to both maximizes exposure.
- Google Play ASO: Backlinks are a ranking factor; high-authority links improve discoverability.
- Optimize ASO First: Poor ASO hurts conversions, even with strong backlinks. Focus on retention and engagement.
- 11 Backlink Strategies:
- Create a website/landing page.
- Guest blog on niche sites.
- Submit to app review sites.
- Collaborate with influencers.
- Use HARO for media coverage.
- Engage in forums (Reddit, Quora).
- List on business directories.
- Leverage social media.
- Publish data-driven content.
- Use broken link building.
- Partner for link exchanges.
Difference Between ASO and SEO
App Store Optimization (ASO) and Search Engine Optimization (SEO) are two different digital marketing strategies, though they share some similarities:
- SEO focuses on optimizing a website or webpage to rank higher on search engines like Google and Bing.
- ASO is about optimizing an app’s listing to improve its ranking on app stores like Google Play and the Apple App Store.
- While SEO relies on backlinks, keywords, and content, ASO depends on app title, description, reviews, backlinks and and in-app performance.
- Backlinks benefit both SEO and ASO by directing traffic to your app and improving its discoverability.
What Are Backlinks and Why Are They Important for App Marketing?
Backlinks are inbound links from one website to another. In the context of app marketing, backlinks are links from external websites that direct users to your app’s listing on the Google Play Store or Apple App Store.
Why Are Backlinks Important?
- Increase app visibility: They help drive organic traffic to your app.
- Improve search rankings: Google values backlinks as a ranking factor.
- Boost credibility: High-quality backlinks indicate that your app is trustworthy.
- Drive referral traffic: People clicking on backlinks from authoritative sites are more likely to install your app.
Where Should Your Backlinks Point To?
When building backlinks for your mobile application, it’s important to decide where they should point. There are two primary destinations:
1. Your App Store Page
- Directing backlinks to your Google Play Store or Apple App Store listing helps improve your app’s discoverability and ranking.
- It increases app downloads by sending users directly to the installation page.
- Best for users who are ready to download and install the app.
2. Your Website or Landing Page
- A dedicated landing page or website allows you to provide additional details about your app.
- Helps establish credibility and trust with potential users before they decide to install.
- Enables you to capture user emails, offer incentives, and improve conversion rates before redirecting to the app store.
- Also contributes to your website’s SEO, benefiting your overall online presence.
Which One Should You Choose?
- If your goal is immediate app downloads, backlinks should primarily point to the app store page.
- If you want to educate users, provide additional content, and build long-term brand authority, then linking to a website or landing page is a better choice.
- A balanced approach is ideal: build backlinks to both the app store page and your website to maximize exposure and conversions.
How Do Backlinks Impact Google Play ASO?
Unlike Apple’s App Store, which relies primarily on ASO within its ecosystem, Google Play is deeply integrated with Google Search, which means that backlinks play a role in ranking your application within the store pages. Here’s how backlinks influence Google Play ASO:
- Higher authority websites linking to your app help improve its credibility.
- Backlinks boost organic rankings on Google Search, increasing the chances of users discovering your app.
- Google considers backlinks as a factor when ranking apps, making them crucial for better visibility.
- Backlinks can lead to higher referral traffic, increasing app downloads and engagement.
Why Is ASO Crucial for This Strategy to Work?
Before building backlinks, your app listing must be well-optimized. A poor ASO strategy can result in high bounce rates and low conversion rates even with strong backlinks. Here’s why ASO is vital:
- If your app listing is poorly optimized, users might not install your app even if they find it.
- A well-optimized app page ensures that the traffic generated through backlinks leads to actual downloads.
- Good ASO complements backlinks by improving retention and engagement, which are key ranking factors.
11 Proven Ways to Build Quality Backlinks for Your Mobile Application
Now that we have an understanding of how backlinks impact mobile application ASO and SEO, let’s take a look at 11 proven ways to acquire quality links for your app. Note that many of these link building methods are covered in great detail in our article covering the easiest ways to get backlinks in general.
1. Create a Dedicated Website or Landing Page for Your App
Having a dedicated website or landing page for your mobile app provides a strong foundation for link-building efforts. Ensure your website includes:
- A well-optimized landing page with a compelling app description.
- App store links (Google Play and Apple App Store) for easy access.
- Blog content related to your app’s industry to attract organic backlinks.
- Contact information for press and media inquiries.
By linking your app store pages from your website, you can generate valuable backlinks and improve ASO (App Store Optimization).
Pros:
- Establishes brand authority and credibility.
- Serves as a central hub for all marketing efforts.
- Improves organic search rankings.
Cons:
- Requires ongoing maintenance and content updates.
- Can take time to gain traction and traffic.
2. Leverage Guest Blogging on Niche Websites
One of the most effective methods to acquire high-quality backlinks is through guest posting. This strategy involves publishing content on authoritative websites within your industry, embedding backlinks to your app’s landing page, and gaining exposure to a wider audience.
Step-by-Step Guide to Guest Posting for Mobile App Backlinks
To get started with mobile app niche guest posting, follow the guide we wrote just for you.
1. Identify Relevant Blogs and Websites

To maximize the impact of guest posting, focus on websites that cater to your target audience and industry. Ideal platforms include:
- Tech and mobile app review sites
- General Google Play and Apple Store blogs
- App development and startup websites
- Niche-specific blogs related to your app’s functionality, such as gaming blogs for mobile games
Use search queries like:
- “Write for us” + “mobile apps”
- “Guest post” + “app development”
- “Submit an article” + “technology blog”
2. Analyze Domain Authority and Traffic
Not all guest posting opportunities are equal. Prioritize websites with high domain authority (DA) and strong organic traffic. Use tools like Moz, Ahrefs, or SEMrush to assess the credibility and potential link value of each site.
3. Develop High-Quality Content
Craft well-researched and engaging content that aligns with the host website’s audience. The article should:
- Provide valuable insights related to mobile apps
- Address common user pain points or industry trends
- Naturally incorporate a backlink to your app’s landing page or blog
4. Pitch Your Guest Post
Reach out to website owners or editors with a personalized pitch. Your email should:
- Be concise and professional
- Highlight your expertise and the value your article provides
- Include relevant topic ideas tailored to their audience
Example: Subject: Guest Post Submission: Mobile App Growth Strategies
Hi [Editor’s Name],
I hope you’re doing well! I’m [Your Name], a [Your Role] passionate about mobile app growth and digital marketing. I came across your blog and enjoyed your recent article on [Related Topic].
I’d love to contribute a guest post on “[Proposed Topic],” which aligns well with your audience. The article will cover actionable tips and insights, along with real-world examples. Would this be something of interest to you?
Looking forward to your thoughts!
Best regards, [Your Name] [Your Website]
5. Include Strategic Backlinks
When writing your guest post, incorporate a backlink naturally within the content. Avoid over-promotion; instead, use contextual links that add value to the reader.
6. Promote the Published Post
Once your guest post is live, share it across your social media platforms, email newsletters, and relevant communities. Engaging with comments on the post can further boost visibility and credibility.
Pros:
- Boosts domain authority and credibility.
- Reaches a wider audience in your niche.
Cons:
- Can be time-consuming to pitch and get accepted.
- Some websites charge for guest posting.
3. Submit Your Application to App Review Websites
App review sites and directories provide backlinks while exposing your app to a broader audience. Some reputable app review platforms include:
- TechCrunch
- AppAdvice
- 148Apps
- Android Authority
- Mashable
Submit your app for reviews on these platforms, ensuring your pitch highlights your app’s unique features and benefits.
Pros:
- Increases app credibility and visibility.
- Can generate high-quality backlinks from authoritative sources.
Cons:
- Not all review sites accept submissions for free.
- Can take time to get reviewed and published.
4. Get Featured on Influencer Blogs & YouTube Reviews
Securing backlinks from review blogs is a powerful strategy to enhance your mobile app’s online presence, drive traffic, and improve search engine rankings. Review blogs specialize in covering new apps, offering insights, and sharing their experiences with a broad audience. By getting featured in these blogs, you can gain credibility, exposure, and valuable backlinks.

Step-by-Step Guide to Getting Featured in Review Blogs
1. Identify Relevant Review Blogs
To maximize the effectiveness of this strategy, target blogs that align with your app’s niche and audience. Consider the following types of review blogs:
- Tech and mobile app review sites
- Niche-specific blogs (e.g., fitness, finance, productivity)
- Startup and innovation blogs
- Influencer-run review sites
Use search queries like:
- “Best [your app category] apps 2024”
- “Top mobile apps review blog”
- “Submit app for review”
- “App review request”
2. Analyze Blog Authority and Audience
Not all review blogs provide the same value. Evaluate the credibility and reach of each blog using tools like Moz, Ahrefs, or SEMrush. Prioritize blogs with:
- High domain authority (DA)
- Active engagement (comments, shares, and discussions)
- A strong social media presence
3. Craft a Compelling Pitch
Once you’ve shortlisted relevant blogs, reach out with a well-structured pitch that highlights why your app is worth reviewing. Your email should:
- Be personalized and professional
- Provide a brief introduction to your app
- Highlight unique features and user benefits
- Include a download link and promotional materials (screenshots, press kit, demo video)
Example: Subject: Feature Request: [Your App Name] – A Game-Changer for [App Niche]
Hi [Blogger’s Name],
I hope you’re doing well! I came across your blog and loved your insightful reviews on [Related Apps]. I’d love to introduce you to my mobile app, [Your App Name], which helps [target audience] with [core functionality].
Key Features:
- [Unique Feature 1]
- [Unique Feature 2]
- [Unique Feature 3]
Would you be interested in reviewing it? I’d be happy to provide any additional details, exclusive promo codes, or a demo. Looking forward to your thoughts!
Best regards, [Your Name] [Your Website]
4. Provide Value to the Reviewer
To increase your chances of getting featured, offer incentives such as:
- Exclusive early access
- Free premium accounts for the reviewer
- Affiliate partnerships for commission-based referrals
- Giveaway collaborations to engage their audience
5. Follow Up and Engage
If you don’t receive a response within a week, send a polite follow-up email. Once your app review is published:
- Share the article across your social media platforms
- Engage with readers in the comment section
- Express gratitude to the blogger and maintain the relationship for future collaborations
Pros:
- Builds trust and credibility with an engaged audience.
- Increases app visibility and potential downloads.
Cons:
- Some influencers may charge for reviews.
- Results can vary depending on the influencer’s reach and engagement.
5. Utilize Qwoted for Media Backlinks
Qwoted connects journalists with expert sources. By responding to journalist queries related to your app’s industry, you can earn authoritative backlinks from reputable media outlets. Steps to follow:
- Sign up Qwoted as a source.
- Monitor daily journalist queries.
- Respond with well-crafted insights, including a link to your app or website.
Getting featured on major news sites adds credibility and boosts your app’s visibility.
Pros:
- Secures high-authority backlinks from major publications.
- Increases brand recognition and credibility.
Cons:
- Requires quick response times and quality pitches.
- Competition for media placements can be high.
6. Engage in Online Communities & Forums
Participating in relevant online communities can help drive traffic and backlinks to your app. Effective platforms include:
- Reddit (e.g., r/androidapps, r/iOSGaming, r/startups)
- Quora (Answer questions related to your app’s niche and link to your app when relevant)
- Facebook Groups (Join groups related to your industry and engage with users)
- LinkedIn Groups (Provide valuable insights and subtly introduce your app where applicable)
When engaging in forums, avoid spamming and focus on providing genuine value before mentioning your app.
Pros:
- Drives targeted traffic to your app.
- Establishes authority in your niche.
Cons:
- Requires consistent engagement.
- Some forums prohibit direct promotional links.
7. Get Listed on Business and Startup Directories
Submit your mobile app to startup directories and business listing websites to acquire high-quality backlinks. Some recommended directories include:
- Product Hunt (for tech startups and innovative apps)
- BetaList (for early-stage startups)
- AngelList (for investor and tech community exposure)
- Crunchbase (for business credibility and visibility)
Being listed in directories helps improve your app’s authority and organic reach.
Pros:
- Increases credibility and online presence.
- Can drive targeted traffic from niche directories.
Cons:
- Some directories charge for submissions.
- Low-quality directories may not provide much SEO value.
8. Leverage Social Media for Link Building
Social media doesn’t directly contribute to SEO rankings, but it helps generate engagement that leads to backlinks. Strategies include:
- Sharing app-related blog posts and encouraging reshares.
- Running social media contests and campaigns to increase visibility.
- Engaging with influencers and industry leaders to create collaborations.
- Posting valuable insights on LinkedIn and Twitter to attract links from journalists and bloggers.
A strong social media presence helps generate natural backlinks from content shares and media mentions.
Pros:
- Expands brand awareness and audience reach.
- Can lead to organic backlinks through content sharing.
Cons:
- Requires active management and engagement.
- Social signals have limited direct impact on SEO.
9. Conduct Surveys, Case Studies & Publish Data-Driven Content
Creating original research and data-driven content can help attract backlinks naturally. To implement this:
- Conduct surveys related to your app’s industry.
- Publish a case study showcasing how your app benefits users.
- Create infographics summarizing your findings.
- Outreach to bloggers and journalists who may reference your data in their articles.
Content with unique statistics is often cited by news sites, increasing your backlink opportunities.
Pros:
- High likelihood of being cited by authoritative sites.
- Establishes your app as an industry leader.
Cons:
- Time-intensive to conduct research and surveys.
- Requires promotion to gain visibility.
10. Use Broken Link Building to Your Advantage
Broken link building is an effective strategy where you find dead links on websites and suggest your content as a replacement. Broken link building is an excellent strategy for mobile application link building, as you can potentially scale the approach without creating tons of new content.
To do this:
- Use tools like Ahrefs or Check My Links to find broken links in your niche.
- Reach out to website owners, informing them about the broken link and offering your app’s relevant page as an alternative.
- Provide a friendly and helpful email explaining why your app or content is a good replacement.
This approach builds high-quality backlinks while assisting site owners in improving their web content. To make broken link building even more efficient, look for broken links that are being used by multiple sites and pitch them all.



Pros:
- Provides high-quality backlinks from established sites.
- Helps website owners improve their content.
Cons:
- Requires thorough research and outreach.
- Success rate depends on website owners’ willingness to update links
11. Utilize Link Exchanges
Link exchanges involve partnering with other website owners to mutually link to each other’s content in a natural way. Link exchanges can be a quick way to supplement your link building, but make sure to diversify your link sources and don’t rely only on link exchanges, as that will lead to unnatural link profile.
There are two main types of link exchanges. A two way AB exchange and three way ABC exchange, with the latter being more powerful and safer than AB exchanges.


To execute this:
- Identify reputable websites in your niche that complement your app.
- Reach out and propose a reciprocal link arrangement.
- Ensure that exchanged links are placed naturally within relevant content.
Pros:
- Can be a quick way to build backlinks.
- Strengthens relationships with other app developers and bloggers.
Cons:
- Overuse can appear manipulative and may be penalized by search engines.
- Requires careful selection of link exchange partners to maintain quality.
Final Thoughts
Backlinks are a powerful tool to improve the visibility and ranking of your mobile application. However, they work best when combined with a strong ASO strategy. By implementing these 10 proven methods, you can build high-quality backlinks, drive organic traffic, and boost your app’s success in 2023. Start applying these strategies today and watch your app gain more visibility and downloads!