Guest Posting Guide For Gaming Websites

If you’re running a gaming website, whether it’s focused on reviews, walkthroughs, streaming, or game development, one thing is clear: you need traffic to grow. And one of the most effective ways to get more eyes on your site is through backlinks. In this guide, we’ll dive deep into how you can use guest posting as a strategic tool to build high-quality backlinks specifically for gaming websites.

If you’re looking for more link building strategies for your gaming website, you may wish to check out our ultimate guide to link building for gaming sites. Alternatively, we do offer a link building service with transparent pricing and package options. If you’d like our help, check out our gaming niche backlink building services.

Why Backlinks Matter for Gaming Websites

Backlinks—links from other websites pointing to yours—are a crucial part of SEO (Search Engine Optimization). Here’s why they matter:

• Search Engine Rankings: Google and other search engines see backlinks as a vote of confidence. The more quality backlinks your site has, the more likely it is to rank higher in search results.
• Referral Traffic: Backlinks from popular gaming blogs or news sites can drive highly targeted traffic to your website.
• Domain Authority: High-quality backlinks can increase your site’s domain authority, improving your ability to rank for competitive keywords.
• Credibility: Being linked to by reputable sources builds your credibility in the gaming community.

Essentially, backlinks are one of the most powerful ways you can raise your website’s authority in the niche. Links to your site imply that your content is good enough to be linked to and thus forming the basis of ranking systems of most commonly used search engines.

Just to illustrate the above point, take a look at the below review results for “One Hour One Life Review” search.

On a flip side, this great review from Ladies Gamers sits somewhere in a middle of page 2. A solid piece of content, answering search query succinctly on a website with a clear gaming focus. What gives?

Well, if we compare the number of backlinks on a backlink checker tool, like Ahrefs, the story becomes clear. Vice (unsurprisingly) has Ahrefs DA of 91 with 13 million backlinks as of today.

Whilst Ladies Gamers have a respectable DA of 36 with 7.9k backlinks, this doesn’t even compare to the authority Vice carries.

This shows exactly why website authority is so important when it comes to pushing your content through the ranks. Don’t worry, you won’t need to have millions of backlinks to do well in search, but having a 20+ solid backlinks can make a big difference to your performance in search results.

Why Guest Posting Is a Great Backlink Strategy

Well, so it’s clear that authority of the website is very important and that backlinks are a great way to build such authority. Well, the next question is how can we get those magic links?

While there are many ways to get backlinks, guest posting remains one of the most reliable and scalable methods. Here’s why it’s particularly effective:

• Editorial Control: You can ensure the content is relevant and that your backlinks are contextually placed.
• Relationship Building: It helps you build connections in the gaming industry, which can lead to more opportunities.
• Brand Exposure: Guest posts give you a platform to showcase your expertise and drive awareness of your brand.
• High-Quality Links: Websites that accept guest posts often have decent domain authority, making the backlink more valuable.
• Ability to Choose Your Own Anchor Text: When you submit a guest post, you’ll usually be able to choose where your link appears and what anchor text it has. Anchor texts can be a very useful tool in improving the effectiveness of your backlinks, therefore being able to choose them is a definite advantage.

Whilst guest posts can be time consuming to pitch and then write, they are a fantastic strategy to start building your links. Especially, as they do not require preexisting traffic on your site, like many passive link building methods do.

How to Identify Gaming Websites That Accept Guest Posts

Of course, not every gaming site is open to guest posting, therefore, in order to make your efforts efficient and effective, it is imperative that you know how to identify websites that accept guest posts.

Here are few ways you can do this:

1. Google Search Operators

Google search operators are a fantastic way to identify all gaming websites that mention guest posting on one convenient tab that is your search results.

Use these queries to find guest posting opportunities:

• “gaming” + “write for us”
• “video games” + “guest post”
• “game reviews” + “submit an article”
• “esports” + “become a contributor”

2. Competitor Backlink Analysis

Use tools like Ahrefs, SEMrush, or Ubersuggest to analyze where your competitors are getting their backlinks. Look specifically for guest post-style backlinks.

Let’s walk through this:

Let’s say you have a game review blog. We can use tools such as Ahrefs backlink checker to identify where your competitors are getting their links from. Enter your competitor’s URL into the tool to see where they are getting their links from.

We ran a popular gaming blog through the backlink checker and just like that we can see where they got their links from. This is a list of your prospects. Got through the list and see which links look like guest posts and you can go ahead and pitch the sites with your own guest posts.

3. Niche Communities and Social Media

Join forums like NeoGAF, Reddit (e.g., r/gamingblogs), and Discord communities. Network with other bloggers to find guest posting leads. Social media can be a fantastic source of guest post opportunities, however take care to respect others in the communities and prioritise making genuine connections with the users. Whatever you do, do not spam links within these communities, as that will very quickly get you banned!

In order to secure opportunities, chart to other bloggers and site owners, providing genuine insights and offer guest posting as a result of organic conversations. For example, if you have a really good discussion with another blog owner on the specifics of certain strategy for your favourite game, why not offer to guest post about it on their blog, especially since they are not an expert in this particular strategy? They get a piece of quality content to go on their site and you get a backlink. It’s an equal exchange and a win – win for everyone involved.

4. Guest Post Website Lists

There are many lists of sites accepting guest post submissions for practically every niche under the sun. Whilst these lists are easy to find with a quick search, bear in mind that those websites are likely to receive hundreds of guest blog pitches every single day, so your success rate on these may be lower than expected, unless you find a way to really stand out, or you have a preexisting relationship with key members of the website’s team.

How to Prepare a Guest Post for a Gaming Website

Crafting a guest post for a gaming website isn’t just about writing good content; it’s about creating exceptional content that speaks directly to passionate gaming audiences. Here’s a detailed approach with unique ideas to make your guest post stand out:

Step 1: Deep Audience Research

Understand exactly who reads the host website. Are the audience casual gamers, hardcore enthusiasts, professional esports followers, or indie developers? This is important, because you’ll be looking to pitch different kinds of posts to different websites. For example, you wouldn’t pitch a casual farm simulator post to a website focusing on gritty strategy games.

• Popular posts and comments sections
• Social media engagement and interaction
• Reader polls or surveys (if available)

Step 2: Identify Gaps and Trending Topics

Your goal is to offer content that fills gaps or taps into trending gaming conversations. This is an especially important tip, as you can drastically increase your pitch success rates, if you are able to effectively identify content gaps in the host website. Here are few ways you can identify trending topics, which you can then compare to the topics covered by the site you want to pitch, to identify gaps.

• Reddit Gaming Subreddits: Identify trending topics or recurring questions gamers ask.
• Gaming Forums (NeoGAF, ResetEra): Find what gamers are actively discussing or debating.
• Social Listening Tools: BuzzSumo or Mention to identify trending gaming topics and discussions.

Your guest post should be valuable to the host’s audience, so look for topics that match closely with the host website’s themes.

Step 3: Crafting Exceptional Content

Writing a genuinely high – quality post will drastically improve your pitch conversion rate. Some people do not like writing content before getting a confirmation from host website, however, at the start when you may not have a post portfolio to which you can refer to, crafting a high-quality post that you can show upfront, will massively boost your conversion rates, as site owner/ team will see exactly what they’re getting. Don’t worry if your pitch is rejected. You can always pitch the same post to another website later!

Here are few pointers to get you started with structuring your guest post:

• Title and Introduction: Catchy, engaging, and immediately sets the reader’s expectations clearly.
• Structured Content: Use clear headings, subheadings, and bullet points to improve readability.
• Value-Driven Information: Every paragraph should teach something new, provide insight, or solve a problem.
• Visuals and Media: Include screenshots, infographics, and videos (where permitted) to enhance the content.

Step 4: Integrating Natural Backlinks

Place backlinks organically within relevant paragraphs. Ensure they add genuine value:

• Link to supporting statistics or research
• Link to detailed guides or reviews on your site
• Avoid promotional or unnatural linking patterns

Step 5: Polish and Proofread

Use proofreading tools such as your Word processor to catch out the most obvious spelling and grammar mistakes. Then read the text aloud, or listen to a reading of the text from text to speech software. This will ensure your text flows naturally and makes sense to the reader. Another good tip here is to read your text few hours later with a “fresh set of eyes” to catch out any issues.

Step 6: Author Bio and Social Proof

Write a compelling author bio that highlights your expertise in gaming:

• Briefly state your gaming background or achievements
• Link naturally to your gaming website or social profiles
• Provide credibility with relevant professional experiences or accomplishments

By meticulously following these steps, your guest posts will stand out, earn you authoritative backlinks, and greatly enhance your reputation in the gaming community.

How to Pitch a Guest Post to Gaming Websites

Crafting an effective pitch is crucial—your pitch acts as your first impression. A thoughtful, tailored approach significantly improves the odds of your proposal being accepted. Here’s how to strategically pitch your guest post:

Step 1: Identify the Right Person

Pitching directly to the appropriate person increases your chance of a timely response and acceptance. Contacting the right individual demonstrates professionalism and effort:

• Check the website’s “About Us” or team pages for editorial contacts
• Use LinkedIn or social media platforms to identify editors or content managers
• Utilize provided contact forms or follow explicit editorial guidelines

Step 2: Personalize Your Pitch

Personalized pitches resonate far better than generic messages, demonstrating sincere interest and familiarity with the website:

• Mention specific content you genuinely appreciated from their website
• Compliment specific elements of their style or approach
• Express authentic enthusiasm about contributing content relevant to their gaming niche

Step 3: Crafting Your Email Subject Line

A compelling subject line directly influences your email’s open rate, setting the tone for your pitch. Effective subject lines clearly signal your intention and the value you offer:

• “Guest Post Proposal: Unique Insights into Gaming Trends”
• “Content Contribution Idea for [Website Name]: VR Innovations in Gaming”
• “Collaboration Request: Eco-Friendly Gaming Tips for Your Audience”

Step 4: Clear and Engaging Email Body

The clarity and quality of your email body determine the recipient’s initial impression. Clearly structure your pitch to be professional, concise, yet compelling:

• Open with a friendly and personalized greeting
• Introduce yourself succinctly and establish relevant credibility
• Clearly outline your suggested topics and explain the value each will deliver to their audience
• Indicate how your content complements existing posts or addresses a noticeable gap
• Keep your email concise while demonstrating thorough understanding and professionalism

Step 5: Provide Examples and References

Including links to your previously published work builds trust and showcases your capability:

• Provide links to relevant gaming-related articles you’ve published
• Clearly demonstrate your expertise or specific experiences qualifying you to discuss the proposed topic

Step 6: Close Professionally and Clearly

Conclude your email respectfully, outlining clear next steps and expressing openness for further discussion:

• Politely inquire about their interest and willingness to proceed
• Offer multiple convenient contact methods (email, phone, LinkedIn)
• Thank them sincerely for their consideration and time

Step 7: Follow-Up Strategically

Timely and professional follow-ups demonstrate persistence and dedication without appearing overly aggressive:

• Wait approximately one week before sending a polite follow-up
• Reiterate your interest briefly and consider adding further value or topic alternatives
• Maintain a courteous, respectful tone throughout your communication

Example Pitch

Here’s a sample pitch:

Subject: Guest Post Contribution for [Site Name]

Hi [Editor’s Name],

I’ve been reading [Site Name] for a while and really enjoyed your recent post on [mention specific post]. I run a gaming site called [Your Site Name], and I’d love to contribute a guest post.

Here are a few ideas I had in mind:

• “[Topic Idea 1]”
• “[Topic Idea 2]”
• “[Topic Idea 3]”

I can deliver original, well-researched content that fits your audience and style. Here are some of my past articles: [Link 1] [Link 2]

Let me know if you’d be open to a contribution!

Guest Posting Efficiency Tips

Guest posting Can be a laborious and tedious process, especially if you do not have preexisting relationships in your niche and are relying on your pitches. However, there are few ways you can make your process a bit more efficient both in terms of time investment and conversion.

• Write a few guest posts first that fit a number of sites: This will help you, especially early on in the life of your gaming website, as you’ll be able to pitch the content upfront, removing the need of the website owner to trust your writing skills.
• Always pitch few guest posts at a time: Providing 2 – 3 different guest posts topics will help boost the success of your pitches, instead of relying on the recipient liking one particular post.
• Batch the process: Running specific guest post campaigns will make your process much more efficient. First find a large number of prospects, then prepare a number of guest posts to pitch to all the prospects, after which you can handle resultant submissions, follow ups and edits.

Final Thoughts

Guest posting remains one of the best backlink-building strategies, especially in the competitive world of gaming websites. With a smart approach—identifying the right sites, offering value, and delivering quality content—you can secure backlinks that not only improve your SEO but also grow your brand in the gaming community.

Ready to get started? Start building that outreach list and let the guest posting begin!