How to Get Service Pages Indexed On Search Engines

Getting your service pages indexed by Google can be surprisingly difficult—especially for newer sites or pages that aren’t linked from prominent parts of your website. It’s a common pain point, but fortunately, there are specific steps you can take to fix it.

The issue is particularly common since Google’s changes to indexing in late May, with many site owners reporting increased indexing difficulties.

In this post, we’ll break down a detailed and practical process for getting your service pages indexed—and ideally, ranked. These aren’t hacks or gimmicks, but foundational SEO techniques that actually work.

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Let’s dive in.

1. Improve Content Quality

There’s no shortcut around this: if your content isn’t good, it doesn’t matter how many technical SEO tweaks you apply—Google won’t index it. Search engines have become far more sophisticated in evaluating what constitutes high-quality content.

When Google decides whether or not to index a page, content quality is front and center. That means your page needs to genuinely help users, offer unique insights, and go beyond superficial filler. Treat your service page like a landing page and a blog post.

Here’s how to improve quality:

• Add unique, helpful content: Avoid copying boilerplate from other service pages or competitors. Include service-specific information like features, pricing, customer benefits, FAQs, or use cases.
• Answer actual search intent: Think about what a user looking for your service would want to know. Can your page stand alone as the answer?
• Use multimedia and layout variety: Break up the page with images, bullet points, testimonials, comparison tables, and relevant icons. This keeps users engaged and shows Google the content is built for humans.
• Include original examples or case studies: Demonstrate expertise and experience with real-world results or workflows.

If you’re not sure whether the content is strong enough, ask yourself: “Would I bookmark or share this page?” If not, it’s time for an upgrade.

2. Move the Page Closer to the Homepage

How deep is your service page buried in your site’s structure? If it takes 4–5 clicks from your homepage to get there, Google’s crawlers might not see it as a priority.

Crawlers work with limited resources—especially for smaller or newer sites. Pages that are closer to the homepage tend to get crawled faster and more often. It’s a signal of importance.

To fix this:

• Add the page to your main navigation or a prominent dropdown.
• Include links to it on your homepage, services overview page, or blog posts.
• Consider creating a ‘Featured Services’ widget or sidebar link.

The fewer clicks it takes to reach the page from the homepage, the more likely it is to be crawled—and faster. You’re signaling its importance in the site hierarchy.

Even better: pages closer to the homepage tend to accumulate more internal link equity, which reinforces their authority in the eyes of search engines.

3. Build Internal Links to the Page

Internal links are one of the most powerful—and most underused—indexing tools available. They not only help search engines discover new content, but also distribute link equity throughout your site.

Each internal link is a signal to Google that “this page matters.” It also helps Google understand what the page is about through anchor text.

Here’s how to do it:

• Link to your service pages from blog posts, FAQs, and guides.
• Use keyword-rich but natural anchor text (e.g. “affordable accounting software” instead of “click here”).
• Update older pages to include contextual links to the new service page.

You can use internal link visualization tools or site crawlers like Screaming Frog to identify orphan pages (those with no internal links). Don’t let your service page be one of them.

The more relevant internal links pointing to the page, the faster it gets crawled and indexed.

4. Resubmit Sitemaps

Sometimes a little nudge is all that’s needed. Submitting or resubmitting your sitemap can put your service page in front of Google’s crawlers again, especially after changes.

Submitting your sitemap to Google Search Console is one of the simplest—but often overlooked—ways to get new or updated pages indexed.

To do this:

• Log into Google Search Console.
• Go to the “Sitemaps” section.
• Make sure your XML sitemap is listed (usually found at yoursite.com/sitemap.xml).
• If not already there, submit the URL.
• If already submitted, resubmit it to nudge Google to crawl recent updates.

Bonus step: Use the URL Inspection Tool to manually submit your service page for reindexing. This doesn’t guarantee indexing, but it puts the page in the crawl queue.

If the page has strong content and links, this can fast-track indexing—especially helpful for newer or smaller sites.

Our top tip is to include all pages of the sitemap. Some sitemaps use index of individual maps, which search engines are supposed to crawl. In our experience however, adding each individual page of your sitemap to search console yields better results and indexing coverage.

5. Build External Backlinks to Your Service Page

Once your page has great content and internal structure, it’s time to send external signals.

Google prioritizes pages that have backlinks because it sees them as more trustworthy and valuable. If your service page doesn’t get indexed despite internal efforts, building a few external backlinks can make all the difference.

Start with:

• Guest posts or niche edits that naturally mention your service and link to the page.
• Directory listings that allow deep links to internal pages.
• Mentions in round-up articles, testimonials, or case studies.

Make sure your backlinks come from relevant sites with organic traffic. One good link from a niche blog is worth more than five low-quality ones.

If you’re running outreach, be selective with your targets. And always link to the page in a contextual, meaningful way—ideally tied to a benefit or solution.

If you need any helping with your link building efforts, we’re here to help with our high – quality link building packages, that will get you indexed. Choose any package you are interested in and during consultation we’ll establish how to best utilise the links to help you get indexed.

6. Experiment with Alternative Keyword Phrasing

Sometimes, your service page might be competing with a lot of other similar pages—many of which are using the exact same keywords. This can make it harder for your version to stand out or get indexed.

Search engines don’t just look for keywords—they’re also comparing the language across millions of similar pages. If your page is too similar to others, it can fall into the “not worth indexing” pile.

One approach that can help: try tweaking your primary keyword or page title using synonyms or alternative phrasing.

For example:

• Instead of “SEO Services,” try “SEO Packages,” “Search Engine Optimization Plans,” or “Organic Growth Solutions.”
• For “Content Marketing Services,” try “Branded Content Strategy,” “Content Writing for SEO,” or “Content Campaign Management.”
• Even changing some keywords search engines are careful with like “Services” to its synonym like “Packages”, or “Provider” can work. You may need to experiment.

Why it works:

• Less competition: Slight variations often have lower keyword difficulty.
• Better relevance: You might find phrasing that better aligns with your specific offer.
• Improved indexing: Google sometimes delays indexing pages that are too similar to others—changing the language slightly can help differentiate yours.

Just be sure your synonym makes sense to your audience and still clearly communicates the service.

Why It’s Getting Harder to Get Indexed

You’ve done the work—your content is solid, the internal links are in place, and your sitemap is squeaky clean. So why isn’t your service page showing up in Google?

Here’s the thing: indexing is no longer guaranteed.

Since around May 27th, 2025, many SEOs have noticed that Google has become significantly more selective about what it chooses to index. This shift appears to be part of a broader move by Google to prioritize higher-quality, unique content while limiting crawl and indexation of low-value or redundant pages.

Here’s why indexing has gotten tougher:

• Algorithm changes: Google is placing more emphasis on content quality, uniqueness, and relevance. Pages with thin content or duplicated structures are more likely to be ignored.
• Crawl budget prioritization: Google is allocating its crawl budget more strategically, especially on large sites. Low-importance or deeply buried pages are often skipped.
• Rising content volumes: With more content being published across the web, your service page is competing with a lot more noise than it did a few years ago.

What this means for your SEO strategy:

You need to go beyond simply creating a page and hoping Google finds it. Now more than ever, indexing requires a deliberate effort: great content, strategic site architecture, strong internal links, and even off-site signals like backlinks and brand mentions.

If your service pages are not getting indexed, don’t panic—but do act. Implement the steps in this guide systematically and monitor progress through Google Search Console. With the right effort, even under stricter conditions, your content can earn its place in the index.

Conclusion

Getting your service pages indexed doesn’t require trickery or hacks—it requires strong content, good architecture, and meaningful links.

By improving the quality of your page, making it easier to find within your site structure, linking to it internally, resubmitting it to Google, and securing a few solid backlinks, you can dramatically increase your chances of indexing and visibility.

These steps build trust with both search engines and users—and once indexed, they lay the groundwork for your page to start ranking and converting.