How to Promote Linkable Assets for a New Website

To promote linkable assets for a new website, start by identifying relevant outreach targets—such as bloggers, journalists, and resource page editors—who are likely to benefit from your content. Craft concise, personalised emails explaining the value of your asset, and consider using broken link building to offer your content as a replacement for outdated links. Submit your asset to curated roundups and engage in niche communities like Reddit or Slack to share it organically. Pair this with strong internal linking and, if applicable, use press releases and content syndication to get initial exposure. Since new websites have low visibility and trust, manual and strategic promotion is essential.

Creating a linkable asset is one thing — getting people to actually see it is another. If you’ve launched a brand-new website, you might be wondering why your beautifully crafted guide, tool, or blog post isn’t attracting the backlinks you hoped for. The truth is, even the most valuable content won’t earn links unless it’s promoted strategically.

In this guide, we’ll walk through practical, effective ways to promote linkable assets when your website is new and doesn’t yet have much domain authority or visibility. These tactics are designed to get eyes on your content, start the backlink snowball, and help you build authority over time. Each step is tailored to low-authority or new websites — meaning no pre-existing traffic, no big audience, and no fancy email list needed.

Of course, if you need further help with securing links and promoting your linkable asset, why not head over to our link building services page and let us help you build links to your link-bait page?

What Is a Linkable Asset?

A linkable asset is any piece of content designed to attract backlinks because of its value. These aren’t just any blog posts — they’re high-value, highly referable resources that serve a purpose beyond your site.

• A data study or original research: Content with statistics or findings others can cite in their articles.
• A free tool or calculator: Interactive assets that help users solve a specific problem.
• An in-depth guide or tutorial: Comprehensive walkthroughs that become go-to references.
• A list of resources or curated databases: Well-organised collections of tools, links, or contacts.
• A compelling infographic: Visual content that helps simplify or visualise complex data.

The key is that it’s useful, referenceable, and sharable. Think: “Would someone link to this because it strengthens their content?”

But even great content needs a push — especially when you don’t yet have an established audience. That’s where promotion comes in.

Why Linkable Assets Are Challenging for New Websites

If you’re working with a brand-new site, promoting your content isn’t just about hustle — it’s about working around some very real constraints.

New websites face several uphill battles when it comes to earning links:

• Low visibility: Your site isn’t ranking yet, so no one is discovering your content organically. Without a traffic stream, even amazing resources go unseen.
• No built-in audience: You don’t have a social following, email list, or regular readership to amplify your asset.
• No brand recognition or trust: Outreach becomes harder when your domain is unfamiliar. People are less likely to click on — let alone link to — an unknown site.
• Link reluctance: Site owners and editors are cautious about linking to domains with no track record, especially if they aren’t sure about your credibility or long-term viability.
• Indexation delays: Sometimes even getting your pages indexed quickly by Google can be a challenge for a fresh domain.

This is why promotion — especially manual, strategic promotion — is absolutely essential in the early days. You can’t rely on passive traffic. You need to go out and create visibility, one link at a time.

Fortunately, every link you earn compounds. Once you start to get a few backlinks in place, trust builds, rankings improve, and your next asset becomes that much easier to promote.

Using Press Releases to Promote Linkable Assets

For certain types of linkable assets — especially tools, data studies, or anything novel — a press release can be an effective way to gain initial exposure and attract backlinks.

A well-written press release can help you:

• Secure links from industry or local news outlets that might not otherwise discover your content.
• Establish early brand recognition by associating your name or website with an innovative launch.
• Reach journalists and bloggers who may want to cover or include your asset in upcoming features.

To make the most of a press release:

• Frame your asset like a launch. If you’ve built something useful or insightful (like a tool or research report), treat it like a product release.
• Include a clear angle. Think in terms of what’s newsworthy: “A Small Website Identified the Best Ways to Get Some Good Sleep: Case Study” is more compelling than “Blog publishes new study on sleep quality”
• Distribute smartly. Consider free press release distribution services (like PRLog or Online PR Media) or send it directly to relevant journalists and bloggers in your niche.
• Link strategically. Ensure your press release links back to the actual asset and includes your website’s homepage — this helps generate SEO value as well as referral traffic.

While not every asset justifies a full press release, it’s a smart option for standout launches that have broad relevance, data, or utility — and especially helpful for new websites trying to make a splash.

How to Promote Linkable Assets for a New Website With Outreach

Outreach, when done right, can be a very powerful way to promote your linkable asset, as you can be very strategic and target exactly the sites that you want linking to your asset. Whilst best outreach tends to be done manually, it is well worth doing, as securing just a few backlinks from the right sites can move the needle in terms of your link bait asset ranking and consequently attracting further backlinks. Moreover, if a popular site picks up on your linkable asset, there is a very good chance that more sites will discover your content and link out to it!

Step 1: Identify the Right Outreach Targets

Promotion starts with knowing who to reach out to. One of the biggest mistakes new site owners make is trying to promote content to anyone and everyone. But effective outreach is targeted. You want to connect with people who already care about the kind of content you’ve created.

Start by asking:

• Who would genuinely benefit from linking to this asset? Look for bloggers, journalists, and site owners who cover your topic regularly.
• What type of sites cover similar topics? Think in terms of industry relevance — not just high authority.
• Are there any creators, bloggers, or journalists already writing about this space? These are warm leads because they’ve already shown interest in your topic.

Examples of good outreach targets:

• Niche bloggers who have written about related topics in the past and might be looking to update their older posts.
• Journalists covering data trends, product roundups, or tutorials in your niche.
• Resource round-up pages like “Best Free SEO Tools” or “Top Marketing Templates.”
• Sites with broken links that once pointed to similar resources — you can offer yours as a replacement.

Use tools like Ahrefs, BuzzSumo, or even Google search operators (intitle:“resources” + your topic) to build your list.

Step 2: Write Better Outreach Emails

Once you’ve identified who to reach out to, the next step is crafting an email that doesn’t feel like spam. You don’t need to be overly formal or salesy — you just need to be clear, polite, and relevant.

A solid outreach email includes:

• A subject line that feels human: Avoid clickbait. Try something like “Just read your post on [topic] — loved this part…”
• A quick intro that shows you’ve read their content: Reference a specific section or insight you appreciated.
• A short pitch explaining your asset: Describe what your content is, who it helps, and why it’s relevant to their audience.
• A clear CTA: You’re not demanding a link — you’re suggesting it as something that could be useful to their readers.

Example outreach pitch:

Hi [Name],

I came across your post on [related topic] and really liked your breakdown on [specific point].

I recently put together a free tool that helps [describe use case in a line]. Might be a good fit for your list of [tools/resources].

Here’s the link if you’d like to check it out: [URL]

Either way — great post, and thanks for sharing it!

Don’t overthink it. Keep it short, respectful, and tailored to the person you’re reaching out to.

Use Broken Link Building Technique to Promote Your Link Bait Asset

This tactic works well for new websites because it offers real value. You’re not asking for a favour — you’re helping someone fix something broken on their site. Moreover, if done well, broken link building can be one of the fastest ways to build links to your new website, giving your linkable asset a head start.

How it works:

• Find resource pages in your niche using Google search operators like inurl:resources + [your topic].
• Use tools like Check My Links (Chrome extension), Ahrefs, or Screaming Frog to identify dead outbound links on those pages.
• Offer your asset as a replacement if it covers the same topic or fills the same need.

Why it works: People hate having broken links on their sites. It hurts user experience and SEO. By offering a suitable replacement, you’re making their life easier — which increases the chance of a backlink.

Example pitch:

Just a quick note — I noticed the link to [broken resource] on your [topic] page isn’t working.

I recently published a similar guide that might be a helpful alternative. Would you like me to send the link?

It’s a soft pitch — helpful, not pushy.

Submit Your Linkable Asset to Curated Lists and Roundups

One of the quickest ways to gain exposure for a new asset is to get it listed in an existing roundup. These are often actively maintained and updated by bloggers or businesses who want to provide the best resources in their niche.

Search for:

• “Best free tools for [topic]” — Perfect for apps, calculators, or spreadsheets.
• “Top [topic] templates” — Great for Notion templates, worksheets, or planners.
• “[Keyword] resources page” — Ideal for educational or evergreen guides.

Your outreach approach should be simple:

• Explain what your tool or resource is
• Why it would add value to their existing list
• Keep the ask low-pressure — they’re more likely to say yes

Example pitch:

I saw your list of top tools for [topic] and thought you might be interested in a free [type of asset] I put together — it’s helped [target audience] do [specific result]. Let me know if you’d like to check it out.

Share Your Linkable Content Where Your Audience Hangs Out

If you don’t have an email list or much organic traffic yet, don’t worry — get in front of other people’s audiences instead.

Places to consider:

• Subreddits: Many have weekly share threads or welcome resource links. Just be sure to read the rules.
• Discord/Slack groups: Communities in tech, marketing, writing, etc., often allow helpful link shares in relevant channels.
• Facebook and LinkedIn groups: Particularly valuable for niche or B2B audiences.
• Online forums and indie communities: Indie Hackers, Product Hunt, or niche blog comment sections can be surprisingly effective.

Pro tip: Don’t lead with the link. Engage first. Answer questions. Offer insights. Then drop your asset naturally into the conversation.

Example: Someone asks for spreadsheet templates in r/Marketing. If you’ve built one, this is your moment to shine.

Content Syndication to Expand Reach

Content syndication is another effective strategy to get your linkable asset in front of a wider audience, particularly when your own site doesn’t yet have much traffic. Syndication means republishing your content (or a condensed version of it) on third-party platforms with a link back to your original post.

This works well because you’re leveraging platforms that already have built-in readerships and authority — helping more people discover your asset and potentially link to it.

Where to syndicate content:

• Medium: Especially helpful for guides and thought leadership content.
• LinkedIn Articles: Great for B2B-focused content and tapping into your professional network.
• Quora or Reddit: Repurpose your content into answers or posts that link back to the full version.
• Niche blogs or communities: Reach out to industry sites that republish content with credit.

Tips for success:

• Always include a canonical link or note that the content originally appeared on your site.
• Consider repackaging the content with a slightly different format or angle to match the audience.
• Focus on quality platforms with active engagement and potential for SEO value.

While syndication doesn’t always result in direct backlinks, it builds visibility and increases the chance of organic linking from readers who find value in your content.

Build Internal Links to Your Link Bait Asset

Even if no one else is linking to it yet, you should be. Internal linking boosts visibility and helps search engines understand the importance of your asset — especially if it lives on a brand-new domain.

If you need help with looking for internal linking opportunities, where you can link to your asset naturally, why not use our free Internal Linking Visualisation Tool?

Make sure you:

• Link from blog posts and related pages: Don’t bury your asset. Give it prominent, contextual links.
• Use descriptive anchor text: Instead of “click here,” use “our free editorial calendar template” or “SEO tool for internal linking.”
• Add context around the link: Tell the reader (and Google) why you’re linking to it. That helps with relevance.

Bonus: This also drives users to your asset naturally, increasing time on page and engagement — both positive SEO signals.

To Summarise

When you’re starting with a brand-new website, promoting your linkable asset can feel like shouting into the void. But it doesn’t have to be.

Start small. Focus on genuine value. Reach out to people who actually care about your topic. And remember — even one or two solid backlinks can make a meaningful difference at the start.

Promotion takes time, but when done right, it compounds. A few well-earned links now can lay the foundation for future assets to rank faster, reach more people, and earn links more naturally.

Need help building links to your content? Check out our link building services — we specialise in helping new and small websites gain traction the right way.