What Pages of Your Gaming Website Should You Build Backlinks To?

Short answer: Whilst homepage is a powerful page to build links to due to its ability to send link equity to lower-level pages, The smartest backlink strategy is to spread your efforts across key pages like your best blog posts, category hubs, product pages, and cornerstone content alongside your homepage. Building links to a variety of pages helps boost your site’s overall SEO strength, not just one area.

If you’ve ever wondered whether you should just funnel all your backlinks to your homepage and call it a day — you’re not alone. We’ve all been there.

But here’s the truth: building backlinks strategically to multiple pages can level up your entire site’s SEO in a much healthier and more sustainable way. When you diversify your backlinks, you create a network of strong pages that support each other, enhance topical relevance, and future-proof your gaming website against algorithm updates.

balanced backlink strategy gives you a well-rounded, resilient site.

If you need help with building backlinks to the right pages of your site, check out our tailored gaming niche link building services and let us help you with your link building strategy, as well as securing the backlinks.

Now, let’s dive into exactly which pages of your gaming website you should prioritize for backlinks.

How Link Equity Filters Through Your Site (And Why Homepage Links Matter)

Before we jump into specific pages, let’s talk about an important concept: link equity — sometimes called “link juice.”

When you earn a backlink to any page on your site, it passes along a portion of authority (ranking power). If you build links directly to your homepage, that authority doesn’t just stop there — it flows through your entire internal link structure.

Think of it like a river system:

• Your homepage is the main river.
• Your category pages, blog posts, and resource pages are smaller streams and tributaries.
• Water (link equity) flows from the river into the streams, nourishing every connected page.

Because most websites naturally link to their homepage, it’s often the most authoritative page on the site. Internal links from your homepage to key content pages can help distribute that strength, boosting their ranking potential too.

So, let’s dive into which pages you should be building backlinks to.

1. Your Homepage

As we already discussed, homepage is one of the most important pages to build links to, as it will boost the SEO Authority of your entire gaming website. The main benefits of linking to your homepage are that:

• They establish brand authority and trust.
• They provide a strong, central hub for distributing link equity.
• They make your overall site structure more powerful and cohesive.

However, while homepage links are valuable, only building homepage links is a mistake. You want a balanced strategy where both your homepage and important internal pages receive link love.

Pro Tip: Make sure your homepage has smart internal links pointing to your:

• Latest and greatest blog posts
• Most important categories
• Top cornerstone content

This way, any backlinks earned by your homepage will help lift your whole site’s SEO performance over time.

2. Your Best Blog Posts and Guides

If you’ve put serious time into creating epic blog posts or detailed guides (think “Ultimate Beginner’s Guide to RimWorld” or “Top 50 Indie RPGs in 2025”), these deserve backlinks.

Why?

• They often rank for multiple long-tail keywords.
• They attract organic backlinks naturally if they start gaining traction.
• They are the content users love to share.

Blog posts and guides are often your biggest SEO drivers. They bring consistent, evergreen traffic and help establish your site as an authority in your niche.

Example:

Let’s say you have a post titled “How to Build the Perfect Base in Valheim.”

• Build backlinks directly to that guide.
• Link to it internally from related articles (like “Top Valheim Mods”).
• Promote it on forums, Reddit, and social media.

Result? Your specific guide climbs the ranks, bringing in steady, targeted traffic month after month.

Pro tip: Prioritize building links to posts that already rank in positions 5–20. A few strong links could nudge them onto page 1!

3. Key Category Pages (Hubs)

Category pages often get overlooked, but they’re SEO gold when optimized well.

Why?

• They can rank for broader “short-tail” terms (like “Survival Games” or “Co-Op Games”).
• They organize your content for users and search engines.
• They help distribute link equity to the posts within the category.

Instead of thinking about category pages as boring archives, treat them as powerful hubs. Make them visually appealing, packed with internal links, and genuinely useful for your audience.

Example:

If you have a category page for “Best Survival Games,” building backlinks to it can help ALL your individual survival game posts rank better.

Pro tip: Make sure your category pages have:

• A clear, engaging intro paragraph
• Links to your best related articles
• Proper meta titles and descriptions
• Compelling thumbnails or featured images

Strong category pages = strong foundation for your content ecosystem.

4. Cornerstone Content

Cornerstone content is your “pillar” content — the most important and comprehensive pieces on your site. It acts as the foundation of your topical authority.

Why?

• It helps establish topical authority.
• It acts as the main hub for a topic cluster.
• It’s designed to attract backlinks naturally because it’s super useful.

When you think about cornerstone content, think big: these pages should be your deepest dives, your most polished articles, and your go-to references for a given topic. They are the backbone of your gaming website.

Cornerstone content is like the main storyline quest in an RPG — it ties everything together.

Example:

An in-depth post like “The Complete Guide to Survival Games” can act as your survival niche’s HQ.

You should:

• Build direct backlinks to it through guest posts, collaborations, and natural mentions.
• Link all your survival-related posts back to it to reinforce its importance.
• Regularly update it to keep it fresh, relevant, and packed with value.

Over time, Google will start recognizing it as the resource on survival games, boosting its authority and visibility for a wide range of related keywords.

Another bonus? Cornerstone content makes it easier for new visitors to explore your site, stay longer, and convert into loyal followers or customers.

5. Product or Review Pages

If you’re reviewing gaming gear, accessories, or games themselves, those review pages can (and should) get backlinks too.

Why?

• They target buyers who are ready to make a decision.
• They can rank for “best reviews” queries.
• They help monetize your site if you’re using affiliate marketing.

Buying guides and detailed review posts often attract high-intent users — people ready to buy, subscribe, or sign up. That means better conversion rates and revenue opportunities.

Example:

Imagine you wrote a detailed review of “Best Gaming Keyboards for MMO Players.” Getting backlinks to that review page could bring in high-intent traffic ready to click your affiliate links.

Pro tip: Make your review content genuinely helpful. Include pros and cons, comparison tables, and even video reviews when possible.

6. Resource Pages and Tools

Have you created:

• Interactive maps?
• Game build calculators?
• Tier lists?
• Quizzes?

Those are prime backlink targets.

Why?

• Tools and unique resources are highly shareable.
• Other blogs and sites love linking to useful resources.

Resources are a hidden gem of link building. If your tool saves someone time or solves a pain point, it’s highly likely to get organic backlinks without you having to do much outreach.

Example:

If you built a “Valheim Resource Calculator,” other gaming sites writing about Valheim might naturally link to it in their guides.

Pro tip: Showcase your resource pages prominently with calls-to-action like “Share this with your friends!” or “Link to this tool if you found it helpful!”

7. New Content You Want to Boost

When you publish a brand-new article that you know has huge potential, actively seek early backlinks to it.

Why?

• New content needs an initial push to start ranking.
• Google notices engagement and links early in a page’s life cycle.

The faster your new content gets backlinks, traffic, and engagement, the better chance it has of becoming a ranking powerhouse.

Strategically target:

• Guest posts linking back to the new page
• Forum signatures
• Early social shares
• Email newsletters

Jumpstarting the SEO of new content can shave months off your growth timeline.

Pro tip: Launch your new content with a mini “campaign” — social media, email blasts, forum posts — to get momentum going fast.

How to Decide Where to Focus Your Link Building

When choosing which pages to build backlinks to, ask yourself:

• Does this page provide real value?
• Is it targeting a keyword that can bring meaningful traffic?
• Is it already converting visitors into subscribers, customers, or fans?
• Will boosting this page help lift related pages too (internal linking)?

A balanced backlink profile targeting different types of pages makes your gaming site look natural, trustworthy, and authoritative.

Final Thoughts: Build a Strong, Natural Link Profile

When it comes to backlink building for your gaming website, remember:

• Don’t put all your eggs in the homepage basket.
• Focus on deep, valuable content that deserves to rank.
• Diversify your targets across guides, hubs, tools, and reviews.
• Build your site like a thriving kingdom, not a lonely tower.

The more strategic and natural your backlink strategy is, the more sustainable (and powerful) your SEO growth will be.

Ready to start building backlinks? Check out our guide to building backlinks for gaming websites if you want to dig even deeper!