Linkable Asset Promotion Service: Press Release Campaigns

Get Your Linkable Asset in Front of Journalists and Industry Leaders

Creating a linkable asset is only half the battle. Whether it’s a data-driven study or an in-browser tool, its value depends on people knowing it exists. Journalists, bloggers, and industry publishers are always hungry for fresh insights and useful resources – but they won’t find your asset on their own. That’s where smart promotion comes in.

At The SEO Corner, we also run tailored press release campaigns that get your asset into the right hands, at the right time, with the right hook. Instead of letting your data study or tool sit quietly on your site, we position it as a newsworthy story that earns high-authority backlinks and wide visibility.

This service is a great addition to our data study and web tool linkable asset creation services to help you get those assets promoted and kickstart your link building efforts.

If you are unsure about any part of this service, drop us a message and we will answer your queries promptly and offer to book a call with you to discuss further.

Why Press Releases Are the Key to Linkable Asset Success

The internet is saturated with content. Journalists aren’t going to stumble across your tool or report by chance. A well-written press release changes that dynamic by actively pitching your asset as part of the conversation in your industry.

• Journalists need stories. A press release frames your study or tool as a timely, relevant resource worth covering.
• Writers need data. If you’ve got original stats, they’ll use them — and link to you as the source.
• Bloggers need tools. If your asset solves a problem, they’ll include it in their roundups.
• Your brand needs exposure. A release puts you in front of audiences you’d never reach organically.

Example:

• A SaaS company publishes “The State of Remote Work in 2025” (a survey-based study). On its own, it gets a few social shares. But with a press release, it’s picked up by HR news outlets, productivity blogs, and even a business column in The Guardian. The difference? The press release turned data into a story, and the story earned coverage.

Comparison: Building a linkable asset without promotion is like throwing a party but forgetting to send invitations. The press release is how you get people through the door.

Our Promotion Process

We’ve streamlined the promotion process so that your asset gets maximum visibility without wasted effort:

1. Asset Review & Angle Creation
   We analyze your study or tool to identify the most newsworthy hook. A raw dataset isn’t a story — but “70% of Gen Z workers want a 4-day week” is.
2. Press Release Writing
   We craft a compelling, journalist-friendly press release that highlights your findings or tool in a way editors can’t ignore. Clear headline, concise stats, quotable soundbites, and a link to the full asset.
3. Targeted Distribution
   We don’t blast out generic press wires. We target relevant journalists, bloggers, and publications in your niche. If it’s a travel calculator, it goes to travel media. If it’s a marketing study, it goes to marketing press.
4. Follow-Up Outreach
   After the initial release, we send tailored follow-ups to key contacts, positioning your asset for inclusion in features, roundups, or interviews.
5. Reporting & Link Tracking
   You’ll get a clear report of where your press release was picked up, the coverage it received, and the backlinks earned.

Why Our Approach Works Better Than Mass Press Wires

Most press release services treat distribution like a numbers game: blast thousands of emails, hope a few stick. The result? Low-quality coverage on irrelevant sites.

Our approach is different. We prioritise relevance and storytelling over volume. Every release is tailored to the angle your industry cares about right now, and sent only to contacts who actually write about those topics.

Example:

• A fintech brand’s “Credit Card Debt Statistics” study is pitched to finance journalists with an angle about household debt trends.
• A pet retailer’s “Pet Ownership Costs” calculator is pitched to lifestyle writers as a timely story on the rising cost of living.

By aligning the asset with the narratives journalists are already covering, we maximise the chance of getting real, high-quality links.

Who This Service Is For

• Brands with data-driven studies that need exposure beyond their own blog.
• Companies launching tools that solve problems and want backlinks from roundups.
• Agencies that want to add promotion muscle to their client’s link-building campaigns.
• Startups trying to break into industry press with original insights.

Benefits of Promoting Your Linkable Asset Through Press Releases

• High-authority backlinks from respected news and industry sites.
• Brand credibility as the “go-to” source of data or resources.
• Wider reach beyond your own audience, tapping into new readers and markets.
• Compounding value – once your study or tool is cited, it continues to be referenced in future articles.

Comparison: Think of promotion as fuel. A linkable asset is the engine, but without fuel, it goes nowhere. With a strong press release, you’re not just idling – you’re accelerating, overtaking competitors who publish but never promote.

Why Choose Us?

It is all well promoting a linkable asset for a large website that will attract links from pre-existing traffic no matter what and people will link out to the site upon receiving outreach emails, just to open up collaboration opportunities with industry leaders. But what about when you have a smaller website without much pre-existing traffic? This is where we come in. We have over 5 years of experience of promoting linkable assets for small website and know exactly how to get you those key placements to kickstart the process. Once your asset is covered by industry leaders further links will follow.

We provide a 100% satisfaction guarantee. If you are not satisfied with the outcome, we will make it right, or provide a full refund.

Our Commitment

We don’t just write press releases – we create campaigns that translate your asset into a story journalists actually want to tell. Every release is strategic, newsworthy, and designed to maximise link potential. Our goal is simple: turn your linkable asset into a widely cited, high-authority resource.

Ready to Put Your Linkable Asset on the Map?

Don’t let your study or tool gather dust. With our press release promotion service, we’ll position it in front of the publications, blogs, and journalists that matter – earning you backlinks, credibility, and authority at scale.